Keith Crouch
Advisor
Keith began his career in food distribution and product development at McKesson Food & Drug Company in 1988.
Over the past 30 years, Keith has acquired marketing and sales expertise with many high esteemed corporations and has a proven track record for increasing market share and revenue. During this experience, he has developed and nurtured many valuable relationships with major grocery companies, natural retailers, club channels (e.g. Costco, Sam’s Club, etc.), convenience stores, drug chains, and food & beverage distributors in the US and foreign countries. He is a CPG Sales and Marketing leader, with in-depth expertise in branded and private label product launches, and has managed globally, brand portfolios of over $1.0B across grocery, club, specialty, natural, mass, drug, C-store, military, and direct to consumer channels. Throughout his tenure, he has owned, operated, and worked with many companies, and has been fortunate enough to enjoy a dynamic, award-winning sales and management career, aiding in the successful growth of a variety of well-known firms and brands.
Not only has Keith worked with and owned various companies; he achieved significant metrics. For example, he has been successful in raising over 50 million dollars for startup companies, immerging brands, and new product development. He has used his superior sales expertise to increase sales, provide market planning and support, oversee new business development, and initiate brand launches for National and Private Label brands worldwide.
Keith has a history of providing customers with unique category specific solutions and innovative product launches through global sourcing of new product suppliers, ingredients, technologies, and packaging options that advance product positioning, improve retail partner profitability, and increase sales.
Also, Keith has proven leadership and business development skills in diverse roles in national/regional brokering and account management in food, beverage, beer, wine, spirits, and health & beauty care sectors. He has demonstrated abilities in the management of multiple projects with cross-functional teams, brand ambiguity, market initiation, and product innovation. He is an internationally recognized leader of sales teams, cultivating passion for the development and motivation of direct performance reports. Keith is extremely adept at vision, flexibility, and receptiveness to change.